In this essay, I would discuss the ethical business of Ruang Guru as part of making money online in digital life through the star up. The Ruang Guru is the largest education online business in Indonesia. However, I would explain my experience of how they expand their target in our society. Last week, I received a message from one of Ruang Guru’s employees that they would be providing free tutoring for our child at school. I was shocked. How did he get my WA number? Of course, he got access to my daughter at school to ask for the parents’ contact number. It is bizarre how the biggest startup companies in Indonesia run their business in the schoolroom. I said I did not understand the program until finally, the staff asked for my wife’s cellphone number, which is also very strange because it has never been in marketing strategies, ways of communicating, asking for private information without any ethics. Last year, I blocked a number from the staff of Ruang Guru that kept sending out their various program offers to my daughters through my WA number. Of course, they targeted my children as their prospective students. Not only that, but they also keep sending emails to my email address. I think this target-seeking model is far from ethical and moral in business. Ruang Guru is a business startup, not an educational institution. I am not interested in commenting on the success of this country’s young startup business. They are intelligent. I respect their creativity. My concern is how they can get into the schoolroom. It is said that they have cooperation. I am curious that cooperation is known by the local government, at least by the local authority, officially. A teacher said that there is no cooperation; there is socialization.
Artikel ini tersedia untuk pelanggan. Silakan berlangganan untuk membaca selengkapnya.
Leave a Reply